Inside Imperial Brands’ Transformative Turnaround

New Skills for a Shifting Industry

Imperial Brands + Degreed

Few industries have seen such an exponential rate of change as the tobacco industry, while consumers move increasingly to next-generation products that offer potentially lower health risks. To respond to this trend, Imperial Brands — one of the world’s largest cigarette manufacturers — is focused on innovation, working hard to develop a pipeline of cigarette alternatives. This effort is relying entirely on upskilling Imperial’s employees. And fast.

Over 30,000 workers across 51 factories needed to update their skills to accommodate the shift in strategy, but Imperial’s learning program was not designed for such a profound change. So they got Degreed. 

Download the Imperial Brands case study to learn how Degreed helped the company:

  • Increase total learning hours by 7x while also cutting learning costs by about 90%
  • Overhaul the current learning strategy to upskill over 30,000 employees in a global, industry-wide era of transformation
  • Design an online learning platform to build the skills necessary for employees to develop next-generation products

Download the Case Study