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Influencing Through Story

Stories are a potent vehicle for influencing people to change, and it’s a skill that anyone can master at every level of an organization--from individual contributors to managers to leaders. Empathetically understanding your audience and constructing your communication in the shape of a story will help your ideas get traction. Communicating up, communicating data, communicating action and communicating the dream are more important than ever. You can turn communication into a competitive advantage when all levels of an organization articulate and communicate through story.

In this keynote, story expert Nancy Duarte will teach you how to use storytelling principles to influence people in many ways, from giving others the emotional fuel to get through a day, all the way to pushing the narrative of your company into a new era. You’ll walk away from this inspiring and practical session understanding the power of a classic story structure, how story speeds up decision making, how story mirrors the shape of change, and how you can use stories to move others to action.
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About Your Speaker

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Nancy Duarte, CEO, Duarte, Inc

Known as “the Storyteller of the Valley”, Nancy Duarte is CEO of Duarte, Inc. and author of six best-selling books. For over 30 years, her company has worked with the highest performing brands and executives in the world. The insights from those engagements gets transformed into training everyone can learn from. Duarte is a communication expert who cracked the code for effectively incorporating story patterns into business communications. She’s been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, Cosmopolitan, New York Times, LA Times, and on CNN. She is a LinkedIn Influencer, is on Twitter @NancyDuarte and has a bunch of free resources.

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