GUIDEBOOK

Why Invest in a Content Marketplace?

Get a practical perspective on this emerging technology.

A good content marketplace eliminates the need to choose between optimized learning and strategic spending. But, how? What differentiates content marketplaces from other learning technologies? Find out so you can also uncover:

  • The ins and outs of this emerging tech
  • How it fits into your tech stack to fill critical learning needs
  • The business case for a content marketplace 
  • What makes a good content marketplace
Why Invest in a Content Marketplace?
GUIDEBOOK FEATURES

Here’s what you’ll find in this guide:

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THE WHAT

Know exactly what your business’ critical learning needs are, what a content marketplace is, and how it can meet those needs.

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THE WHO

Who is a content marketplace really for? Spoiler alert: it’s not just the learners or the L&D team—although they see big benefits too.

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THE WHY

Ultimately, this is the big question you’ll be able to finally articulate. Why a content marketplace over something else or nothing at all?

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THE HOW

Discover not only how the technology acts as an organization-wide advantage, but also how to pick the right content marketplace.

“A content marketplace is a platform where
employees can peruse, request, and eventually
purchase—with company approval—curated,
specialized content and skill-development
experiences like boot camps, certification
programs, books, conferences, and more.”

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